Collecting Metaphors


  • José Mario Gutierrez Marquez



The paper presents an introduction into the role of metaphors, gestural metaphors and metaphoric models in shaping design processes and specifically architectural design. It shows how metaphors work both in the abstract frameworks as well as right down to detailed design choices and argues for the benefits of pursuing a stronger conscience for the conceptual role of metaphors in architecture conceptualization.

Author Biography

José Mario Gutierrez Marquez

José Mario Gutierrez Marquez is an architect and co-founder of the studio Bruno Fioretti Marquez Architekten. He has been guest professor in many architecture faculties in the USA, Swiss, Italy and Germany. Between 2007 and 2010 he has been invited professor in the chair for" Building within existing Architecture" at the Brandenburg University for Technology Cottbus-Senftenberg. Since 2011, he is Professor for Architectural Space and Design at the Bauhaus-Universität Weimar, Germany.




How to Cite

Gutierrez Marquez, J. M. (2017). Collecting Metaphors. Mediaesthetics – Journal of Poetics of Audiovisual Images, (2).