Taking Metaphor’s Contextuality Seriously: Sharpening Theory – Reinspecting Methodology

Petra Gehring

Abstract


The paper wants to promote a theory of metaphors that strictly reserves the term for the concrete, distinct, singular and contextually situated metaphor. It argues that thinking of metaphors simply in terms of a transfer from a „literal“ to a “figurative” meaning produces unnecessary paradoxes and aporiae. It also criticizes tendencies of isolating metaphors from their place of emergence and of generalizing different metaphors under umbrella concepts. It outlines a theory of metaphor that puts high emphasis on pragmatics and the unpredictability of meaning.


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DOI: http://dx.doi.org/10.17169/mae.2017.62

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Copyright (c) 2017 Gehring Petra

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ISSN 2567-9309

mediaesthetics – Journal of Poetics of Audiovisual Images

Cinepoetics – Center for Advanced Film Studies